Alicia Keys x WNBA ad

Alicia Keys’ song "Superwoman" has been chosen by the WNBA to be the official theme song of the 2008 season. Here is the ad that is currently running on national TV promoting both the song and the WNBA. Look for more of these integrated promotions as labels continue to find creative ways to expand their ever dwindling marketing dollars. I guess this song works if you are a woman, making you all proud to be female and all. Kinda like the way Snoop’s "Ain’ No Fun" makes us feel proud to be a man.

Alicia Keys x WNBA ad

Alicia Keys’ song "Superwoman" has been chosen by the WNBA to be the official theme song of the 2008 season. Here is the ad that is currently running on national TV promoting both the song and the WNBA. Look for more of these integrated promotions as labels continue to find creative ways to expand their ever dwindling marketing dollars. I guess this song works if you are a woman, making you all proud to be female and all. Kinda like the way Snoop’s "Ain’ No Fun" makes us feel proud to be a man.

Diddy cheating on Ciroc Vodka?

Diddy made the headlines last year when it was announced that Ciroc Vodka had signed him up for a $100 million dollar promotional deal which included Diddy promoting Ciroc in national advertising and in the clubs. But according to TMZ, Diddy has not been making Ciroc too happy as his drink of choice at the biggest New York and Hollywood clubs has been 1800 Tequila and not Ciroc.

This is similar to when my Little League coach got mad at me because we were sponsored by Gatorade…but I always drank Ol’ English 800 instead.

LL Cool J launches Boomdizzle.com

LL has announced the launch of Boomdizzle.com an online community targeting aspiring artists who can mix and share their music with others. There has been an onslaught of these hip-hop artist supported sites popping up on the internet now which shows that even old school artists like LL Cool J have now fully embraced the power of the internet. Boomdizzle will feature sections where you can mix other artist songs, battle head-to-head and find the inside story on how artists made it big. No word yet on when the official launch will happen.

RZA’s new Belvedere Vodka music video

As WoooHah.com reported back in December, Belvedere hired RZA to score the music to their new "Make it Rain" ad but the ad only featured one verse of RZA’s lyrics. The video shown above is the entire song with all of RZA’s verses intact and is the actual music video…not the ad. If you have trouble watching the entire video above you can also watch it here. Via: ProHipHop.

RZA’s new Belvedere Vodka music video

As WoooHah.com reported back in December, Belvedere hired RZA to score the music to their new "Make it Rain" ad but the ad only featured one verse of RZA’s lyrics. The video shown above is the entire song with all of RZA’s verses intact and is the actual music video…not the ad. If you have trouble watching the entire video above you can also watch it here. Via: ProHipHop.

50 Cent to sign $300 million News Corp deal

Rumor is that 50 Cent has signed a deal with Rupert Murdoch’s News. Corp (MySpace, 20th Century Fox, etc) for over $300 million dollars. Deal is said to be similar in nature to Jay-Z’s Live Nation deal which calls for partnerships across various platforms. The 50 Cent deal supposedly includes moving G-Unit Records to the new MySpace Records label, a movie production deal and book publishing as well. Nothing will be finalized until next year though when 50′s contract with Interscope expires. And no, I don’t know where this "50 Cent with accordion" photo came from.

Update: An anonymous person with close ties to 50 and G-Unit tells VIBE this deal is not true. Either way we will all find out in due time. Thanks Eskay for the heads up.

50 Cent to sign $300 million News Corp deal

Rumor is that 50 Cent has signed a deal with Rupert Murdoch’s News. Corp (MySpace, 20th Century Fox, etc) for over $300 million dollars. Deal is said to be similar in nature to Jay-Z’s Live Nation deal which calls for partnerships across various platforms. The 50 Cent deal supposedly includes moving G-Unit Records to the new MySpace Records label, a movie production deal and book publishing as well. Nothing will be finalized until next year though when 50′s contract with Interscope expires. And no, I don’t know where this "50 Cent with accordion" photo came from.

Update: An anonymous person with close ties to 50 and G-Unit tells VIBE this deal is not true. Either way we will all find out in due time. Thanks Eskay for the heads up.

Kanye West x G-Shock Anniversary Party

Kanye West will be performing and saying a few endorsement words at the 25th Anniversary Celebration of the Casio G-Shock watch later today in New York. Spike Lee will also be on hand as he unveils a project with G-Shock. That’s one of the draw backs of living in L.A. Most of the good hip-hop parties are in New York…

Alicia Keys signs Vitamin Water deal

Alicia Keys has signed a multi-million dollar endorsement deal with Vitamin Water that will have her joining the Vitamin Water family with the likes of 50 Cent and Kelly Clarkson. 50 has already openly stated his dislike for Alicia so we will see how the new co-workers behave. While the deal has not been officially announced yet, it is rumored that Alicia’s deal will call for numerous commercials, attendance at events and possible concert tie-ins. Via: Highbrid Nation