Alicia Keys x WNBA ad
Alicia Keys’ song "Superwoman" has been chosen by the WNBA to be the official theme song of the 2008 season. Here is the ad that is currently running on national TV promoting both the song and the WNBA. Look for more of these integrated promotions as labels continue to find creative ways to expand their ever dwindling marketing dollars. I guess this song works if you are a woman, making you all proud to be female and all. Kinda like the way Snoop’s "Ain’ No Fun" makes us feel proud to be a man.
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Yo Yeti, you do make an excellent point about dwindling marketing dollars. You know all of those dollars are being saved by these PR companies when blogs and websites post music for free which in turn sends free promotion to the artists. Crazy!